The Apprentice regularly features its contestants failing to listen to what people want, often with disastrous results.

•  They carry out market research with the wrong people or not enough people.
• They assume the people they are asking are brilliant or thick. Seriously, you won’t find a world class wine expert working in the local supermarket!
• They don’t change their product to meet the needs of the people.
• Worse than that – they ignore the brief!

It all of this leads to one place: The Boardroom

Can your pupils avoid being fired?

I’ve been using ‘The Apprentice’ as an inspiration for a data handling project for years and I’ve finally typed up a resource to go with it.

Download Would Lord Sugar invest in you? worksheet